The area of web design and corporate identity (two key specialties of NexxtWorld) cover a lot of territory and take many important factors into consideration. Each issue should be discussed before merging all matters into a web site that meets your needs, and likewise, there are many issues to defining the visual image of your business.

A web design should incorporate as much technology as necessary to reach the goals of it's owner. E-commerce, secure access, dynamically generated content are all examples of these possible technologies. A good design will never incorporate unnecessary technology in order to pad the portfolio of its designer. Unfortunately, this is all too often the case, with the client's budget absorbed early in the process.

We recommend balancing emerging technology with other issues, such as accessibility (are you sure all of your customers have the latest and greatest computers, browsers and plug-ins or are you leaving business behind?)

Also to be considered are issues such as frequency of changes anticipated in the content of the site. Will your maintenance costs increase due to the site being structured around cutting edge technology? Macromedia Flash and Shockwave sites, for instance, are incredibly eye-catching and make the statement that your company is at the fore-front of the world-wide web. Remember though that content provided through these programs are also more difficult and more expensive to change. Further, only those visitors who have the appropriate technology on their computer will see this content. Yes, they may download and install the programs, but then again, they may simply move on. If Flash, Shockwave, etc. are part of a business image you wish to convey, then of course NexxtWorld can provide some stunning original presentations for your site in these mediums.

In addition, we recommend being mindful of site lifecycle. Don't let anyone design a site which doesn't grow as your business grows. This begins with an open-ended navigation system that is clear, useful and able to expand with the needs of the site - without a major reconstruction in order to add additional functionality later. Make sure your web designer's project plan doesn't end at the delivery of this phase of programs, pages and graphics. Be sure you know what happens two or more phases in the future.

We recognize that budget is usually the key factor in developing any business plan. We don't, however, start with this discussion. Why? Because we consider the goals of the site to be the most important factor. We aren't going to start with the dollar figure you have available and then rise to meet that number. We'd rather learn about your needs, then, if necessary, scale the project by priorities to meet the budget. Perhaps together, we can scale the project so that certain areas can be constructed later. On the other hand, if we can arrive at a solution that is actually less than you expected to spend, we've accomplished something we can take pride in. We will never try to add more to the site, simply to try to fill the budget. It's our belief that the business of providing web services can and should be honest and above board. We wish to educate our potential clients to the pros and cons of various possibilities in design for the internet or intranet. We believe that a well-educated client is a solid and successful business partner. Whether you choose NexxtWorld as a partner or continue to search, we wish you well and hope you've found our site useful and educational.